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Tuesday, May 2 • 8:30am - 10:00am
General Session: The Future of Innovation and Transforming the Resident Experience
What does it take to transform a company from status quo market contender to forward-thinking and dynamic player of the future? Global business leader and customer experience expert George Blankenship will explore this question and guide attendees in an engaging and thought-provoking dialogue about the senior living resident experience of the future. Widely recognized as the architect of Apple’s brand-building retail strategy, Blankenship formulated and executed one of the most successful retail growth strategies in history by turning the classic engagement model on its head. Most recently, he revolutionized the auto industry by redefining the car-buying experience in his executive role at Tesla Motors. Bringing 30 years of experience and invigorating insight, Blankenship will teach attendees how to build their brand based on the unique value that their companies provide.

Speakers
avatar for George Blankenship

George Blankenship

Former Executive, Apple, Tesla, Gap Inc.
Former executive at Tesla Motors, Apple Computer and GAP Inc., George Blankenship brings 30 years of international strategy, retail and real estate experience to his audiences. He most recently disrupted the auto industry, redefined customer engagement, and revolutionized the car-buying experience in his executive role at Tesla Motors. As vice president of real estate at Apple, Blankenship formulated and executed one of the most triumphant retail growth strategies in history and is widely recognized as the architect of... Read More →



Tuesday May 2, 2017 8:30am - 10:00am
Music City Center | Grand Ballroom 201 5th Ave S, Nashville, TN 37203