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Tuesday, May 2 • 10:30am - 11:30am
Insights from the C-Suite: Defining Your Brand in a Crowded Marketplace
As the senior living industry rapidly expands across the nation, competition is increasing. How can companies and communities define and communicate their brand amidst a mix of large and small providers? Established strategies for strengthening brand identity and appeal are discussed along with new solutions to the problem of differentiation.

Moderators
avatar for Jeannine English

Jeannine English

Board of Councilors, Davis School of Gerontology at University of Southern California
Jeannine English, CPA, MBA recently completed her term as AARP President and on the AARP Board of Directors, during which time she chaired the AARP National Policy Council. Prior she was the founding partner of a major legislative advocacy firm in California and the executive director of the Commission on State Government Organization and Economy (the Little Hoover Commission). Jeannine served as the President of the Initiative Campaign Committee for the successful California Redistricting Commission and was a leader in the California Open Primary Initiative. She currently serves on the Boards of Zen Hospice Project and Pride Industries Foundation. She is a member of the University of Southern California Board of Councilors for the Davis School of Gerontology. In her free time... Read More →

Speakers
avatar for Michel Augsburger

Michel Augsburger

Owner, Chancellor Health Care
avatar for Milton Cruz

Milton Cruz

Chairman & CEO, Insignia Senior Living
Milton L. Cruz, Esq., is the CEO of Insignia Senior Living, company which he founded in 2003 with his wife, Aileen Rosso. Insignia owns and operates nine senior living communities in Georgia and Puerto Rico.  With over 30 years of experience in healthcare and hospital administration, including 10 years as CEO of Puerto Rico's premier hospital network, San Pablo Health System, Mr. Cruz leads by example through his commitment to the industry. He is a member of the Board of Trustees of Mercer University in Macon, Georgia and other non for profit organizations. Mr. Cruz has... Read More →
avatar for Angela Miller

Angela Miller

Executive Vice President, The Justus Companies
As Executive Vice President for the Justus Companies, Angela leads Justus Senior Living through strategic planning and execution to enhance profitability, productivity and efficiency. Angela oversees the Senior Living Leadership, Human Resources, Maintenance, Business Development and the Corporate Communications teams. Ms. Miller has an extensive background in both not-for-profit and for-profit organizations in the areas of strategic planning, leadership, budgeting, operations, marketing... Read More →



Tuesday May 2, 2017 10:30am - 11:30am
Music City Center | Room 207 201 5th Ave S, Nashville, TN 37203