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Wednesday, May 3 • 1:00pm - 2:15pm
Search Marketing: Trends in the Online Behavior of Senior Living Customers
How can search data and trends be used to optimize online marketing? Understanding how potential families and residents explore senior living options online can map out marketing opportunities and chart areas of future growth.

avatar for Stephen Huson

Stephen Huson

Vice President, Digital Marketing, A Place for Mom
Steve has been with A Place for Mom for more than five years and leads the company’s online marketing efforts, designed to provide a resource for families that need help finding senior living options for themselves and their loved ones. He has more than 30 years of experience in... Read More →
avatar for Greg Kaye

Greg Kaye

Head of Industry, Google
Greg Kaye is a Google AdWords Large Customer Sales Manager who manages a cross-functional team of consultative sellers that develop named customers' businesses through analysis and media recommendations. His expertise on the AdWords platform includes Search, Mobile, Display, and... Read More →

Wednesday May 3, 2017 1:00pm - 2:15pm
Music City Center | Room 208 201 5th Ave S, Nashville, TN 37203