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Wednesday, May 3 • 2:30pm - 3:45pm
Building Your Company's Persona for Effective Content Marketing
Marketing “personas” describe prototypical buyers of a product or service and strategies that appeal to them. This session will share data from Caring.com visitor surveys and other sources to describe the demographics of senior housing researchers and develop different personas. Focused content marketing strategies can then equip personas with the tools they need to make decisions about senior housing.

avatar for Pamala McGlinchey

Pamala McGlinchey

Vice President of Client Services, Caring.com
Pamala McGlinchey, Vice President of Client Services, is focused exclusively on partnering with Caring.com’s senior living providers to optimize their experience with and the value they derive from their partnership with Caring.com.  Pamala and her team are dedicated to ensuring our partner communities receive access to personal support along with the training, tools, and guidance needed in order to convert referrals to residents. Based out of our San Mateo office, Pamala brings over 20 years of experience in client services, online marketing, and customer success to the Caring.com leadership... Read More →


Kristine Delgado

VP of Sales & Marketing, MBK Senior Living
avatar for Meghan Lublin

Meghan Lublin

Senior Vice President, Marketing & Communications, Sunrise Senior Living
Meghan Lublin is senior vice president of Corporate Marketing & Communications at Sunrise Senior Living. Having served at Sunrise for more than 10 years, she is now responsible for the company’s global branding, traditional and online marketing, public relations and internal communications. Previously, she led the... Read More →
avatar for Carlene Motto

Carlene Motto

Senior Vice President of Sales, Belmont Village
avatar for Sidarany Phillips

Sidarany Phillips

Corporate Director of Sales & Marketing, Blue Harbor Senior Living
avatar for Rob Poyas

Rob Poyas

Vice President of Sales & Marketing, Five Star Senior Living

Wednesday May 3, 2017 2:30pm - 3:45pm
Music City Center | Room 202 201 5th Ave S, Nashville, TN 37203